In 2005, designer Shana Tabor was presented with the opportunity to open the first retail location of In God We Trust in the Williamsburg area of Brooklyn, New York. In 2007, she expanded to include a location in Soho and in 2008 added a location on Manhattan’s Lower East Side. In 2009 Tabor opened up a shop and studio space in Greenpoint, Brooklyn, and in July 2011 she expanded the In God We Trust mini-empire to include the latest location on Bedford Avenue in Williamsburg.

Inspired by everyday life, Tabor’s collections, whether clothing, jewelry, or interior design, embody her traditional New England upbringing, along with her obsession with collections, everything vintage, and her irreverent, often dark-witted, humor.

Since its inception, In God We Trust has evolved into a multifaceted brand, comprised of both men’s and women’s clothing, jewelry, and accessories; private label collections; three brick and mortar locations in New York; and a full ecommerce website; as well as the newest collection, "Let's get serious," consisting of custom-made commitment and wedding bands.

Going against the grain of most brands, In God We Trust prides itself on manufacturing all of their designs exclusively in the USA. Currently all design and production of the In God We Trust jewelry collections is done in-house in Greenpoint, and the apparel collections are produced either in the NYC garment district, or in-house at their Greenpoint Studio. They always strive to provide the highest standards of craftsmanship and service.

Tabor continues to be a strong supporter of other brands that have like-minded business goals. With this in mind, Tabor stocks the In God We Trust locations with other designers coinciding with her homespun aesthetic, such as The Hill-Side, Billy Kirk, and Maxx and Unicorn. Relationships such as these have also allowed IGWT to participate in creating exclusive and exciting collaborations with other designers and artists, and created opportunities to host other local craftspeople at backyard bazaars and shopping events.